What’s better than hitting a home run? Ending the digital divide.
For the first time ever, Rocket Mortgage has announced a robust, multi-year exclusive partnership with the Detroit Tigers. Rocket Mortgage will also be presenting sponsor of Opening Day at Comerica Park on April 8, where fans will be able to participate in unique onsite activities and enjoy the first Opening Day at full capacity in two years. But perhaps the most exciting part of the partnership Rocket Mortgage’s first partnership with a Major League Baseball team is a new promotion focused on helping end the digital divide in Detroit.
Each time a Tigers player hits a home run off the “Rocket” foul poles, Rocket Mortgage will contribute $5,000 to the Connect 313 Fund. If the home run results in a grand slam, the company will contribute $20,000 to bring digital connectivity and literacy to Detroiters.
This promotion may be a first for the Detroit Tigers, but it’s only the latest example of how Rocket Mortgage is building creative partnerships to support digital inclusion work. In January, The Detroit Lions raised $35,000 for Connect 313 as part of the Rocket Mortgage Red Zone promotion. And the 2021 Rocket Mortgage Classic raised $1.35M for nonprofit beneficiaries, with the majority of the funding invested in the company’s “Changing the Course” initiative which aims to end Detroit’s digital divide.
“As a company with deep Detroit roots, Rocket Mortgage is honored to partner with the Tigers, a team synonymous with the city we love. The Tigers’ rich heritage is a source of pride for Detroiters the world over, and we are excited to now be a small part of the ballclub’s legacy,” said Casey Hurbis, Chief Marketing Officer of Rocket Mortgage. “Together, we will use our partnership to shine a spotlight on our hometown by creating a vibrant environment for fans to cheer on the Tigers and help drive meaningful change to eliminate the digital divide in Detroit.”
The Connect 313 Fund was established in 2020. It is the coordinating body for the citywide effort dedicated to bridging the digital divide and ensuring all Detroiters have equitable access to the internet and technology. The fund is a collaboration between the City of Detroit, the Rocket Mortgage Classic, Rocket Companies, Microsoft and the United Way of Southeastern Michigan.
“We are proud to partner with Rocket Mortgage, another Detroit-based company that is incredibly dedicated to our community,” said Chris McGowan, President and CEO of Ilitch Sports + Entertainment. “We look forward to working together to create special moments and memories for Tigers fans for years to come.”
Fans can purchase individual game tickets for the 2022 season, including for Opening Day, at Tigers.com.
We are grateful for exciting partnerships like these, which support our vision for a digitally inclusive, connected and stable Detroit.
Read the full release here.