Nothing is more exciting in football than the red zone: that magical area of the field between the 20-yard line and the goal line where teams step up to make big plays and score big points. This year, Rocket Mortgage and the Detroit Lions found a way to make the red zone even more thrilling (and impactful) with the Rocket Mortgage Red Zone promotion in support of Connect 313.
Through the Rocket Mortgage Red Zone, Rocket Mortgage committed to donate $1,000 to Connect 313 every time the Lions scored while in the red zone. These funds go toward supporting Connect 313’s mission to bridge the digital divide in Detroit and ensure every Detroit resident can access the digital world and the opportunity it brings. In total, the Rocket Mortgage Red Zone raised $35,000 for Connect 313!
The Rocket Mortgage Red Zone is not the only way that Rocket Mortgage is leveraging its sports partnerships to support Connect 313. Connect 313 was actually launched at the 2020 Rocket Mortgage Classic PGA Tour Event as part of the tournament’s “Changing the Course” initiative. Since 2020, the Rocket Mortgage Classic has raised nearly $3 million in support of Connect 313.
With the support of Rocket Mortgage, among other key partners, Connect 313 has grown significantly since its launch and has been successful in coordinating citywide digital inclusion efforts for maximum impact. One example is the “EBB 313” campaign, which was launched this past summer to streamline access to the Emergency Broadband Benefit (EBB), a federal program that subsidizes the cost of internet and technological services for eligible households.
The work of Connect 313 shows that bridging the digital divide in Detroit is an achievable task if you’re focused, collaborative, and committed to making data-driven decisions centered on the needs of the community. The Rocket Community Fund is proud to work with Rocket Mortgage to raise awareness for this critical work and to support Connect 313 in their mission to connect the community, build digital equity and increase opportunity in Detroit.